As publisher, Kéta also covers breaking news for the softwood lumber market.

Kéta earned her double-major (BA, Political Science and Philosophy), from the University of British Columbia in 1989. She got her graphic design diploma in 1990 and has worked in the printing and publishing industries ever since.

Kéta was hired by Madison’s in 2003 as Canadian sawmill facility research and print production.

In 2008 when Laurence Cater retired, Kéta took over as owner.

Earl covers the North America’s Western and Eastern Spruce-Pine-Fir dimension markets, Canadian panel, as well as the Western Red Cedar and Shake & Shingle markets. Earl earned his undergraduate degree in Natural Resource Management from UBC in 2011.

Since 2019 Earl has also been Editor of the monthly Madison’s Heating Wood Pellets price report.

Pauline Petit is a studio and artist projects manager with more than 10 years’ experience in the unique and vibrant Canadian art community. A great attention to details, deep appreciation and knowledge of the contemporary art scene, excellent communication skills, and an unwavering commitment to making her clients’ practices the focus, have all set her apart and allowed her to work with diverse and successful voices in art today.

In January 2021 Madison’s launched it’s proprietary lumber price dashboard tool, with PerfecIT as developer.

PerfecIT provided a competitive advantage as an attribute of technological advancement. Madison’s was experiencing rapid growth and expansion, so improved existing technology. PerfecIT helped plan, integrate, and utilize our tools to determine our success in graduating from print to interactive technology.

PerfecIT applied standard technology planning practices to maintain Madison’s competitiveness, profitability, and efficiency.